London, 05 September 2011 – Ricoh is to roll out a dedicated partner programme tailored to nurture long-term relationships with SME print resellers and VARs. Under the programme, resellers will be assigned as Approved, Preferred or Solutions partners, following a full assessment and discussion of their fleet and service requirements.

“We wanted to extend our channel programme to offer the best possible deal for our resellers whilst ensuring the model was a best fit for their organisation,” said Steven Hastings, IT Channel Distribution Manager at Ricoh. “Our model is designed to reflect the needs and aspirations of each particular organisation as not every reseller or VAR is the same. Different partners have different plans for growth and business development so our offering spans financial and marketing initiatives that will help us tailor support for these different requirements to best meet their needs without taking a hierarchical approach.”

http://www.ricoh.co.uk/about-ricoh/news/2011/Ricoh-Launches-Tailored-Partner-Programme-to-Foster-Strategic-Partnerships.aspx

http://www.ricoh-partner.co.uk/